13/09/2014 15:44
Businesses have some technique for people to remember what they offer or to what they can do for you that could please you. It now matters on how you will catch the attention of the customers and make them retain to their memories that such business offered by you exists. If having problem on making everything easy to remember, then there are ways on promoting and one of it is by the use of banners.
Banners are known as one of the advertising material that has been used to catch up people’s attention. When we deal with banners, it is commonly seen on websites that serves as a heading or advertising in the form of a box, column, or a box. If having problems on designing your own banners, there is a free banner maker that will solve your problem. But in designing it, there are things you need to consider to make it hard to resist.
1. Be direct on what you want to deliver to them. You must keep the words in your banner short and simple making it direct to the point. Make them know what your banner implies in just a short time.
2. Know who are your audience are. Try to manipulate and get your audience attention by your use of essential color combination, fonts, or messages. Make sure to choose colors that suit the audience you are trying to reach.
3. Make your team move. Your team or company must think of a strong concept that will make your banner have a possible good start. Logo also counts when you want your banner go with brand recognition. All designs must be consistent from the design of the logo down to the font used. Contents must also go in the same direction as the design.
4. Have words that will hit your audience hard. You need to know what corresponding font will be used or showed. This must also base on the audience you are targeting.
5. Use animations to make the banner function like the greatest advertisement. People will really look up to banners that have a joyful effect to the eye. Animation might enhance the overall effectiveness of your banner. Putting animation must not be distracting. Like the designs, it must go in the same direction with the overall contents of your banner.
6. Show a positive aura even if the matter is being so serious. You must not only target your audience’s eyes but also their emotions. To make it possible, you could accompany some pictures that depict happiness. Additional feature is that it must be zoomed in for clarity.
The overall output of your banner will defend on the audience you want to target. With proper consideration, everything will be possible. This will make your banner effective and hard to resist. It will also retain to the minds of the viewers that is the key of them remembering what you offer and give them a good feeling about it.
